Liberty Hardware
In order to improve the shopper experience and boost sales of bath mirrors, Beeline was asked to rethink the entire Liberty Hardware section.
We reorganized frames, glass and mounting hardware, using the existing color coding system for clarity. Signage elements aid navigation and give shoppers a simplified overview of the selection process.
Pet retail strategy
Leveraging a client-provided concept, our challenge was to suggest economical, lightweight materials that would be easy for store associates to install while staying true to the original concept.
We produced two different prototypes for client review. The first consisted of digitally printed corrugate. The second featured a combination of wood and printed sintra. Our client chose to move forward with the corrugate version.
Tile tool bay
Our objective was to improve product presentation to make navigation and the selection of tile tool products easier.
This was accomplished by creating an extended peg wall to move the product closer to the customer, with organization based on customer purchasing habits and color-coded packaging for ease of navigation.
Workwear
The goal was to create a new display system in order to promote the purchase of workwear clothes by both experienced professionals and DIY customers.
This was accomplished with the large and bay store-within-a-store concept.
